All posts by sellmark

Sellmark Acquires Kopfjager

(MANSFIELD, TEXAS 2019/06/04) Sellmark is proud to announce the addition of Kopfjager to the corporation’s family of popular brands. Launched in 2012 with the design of an innovative rifle rest, the popularity of Kopfjager products has skyrocketed.

Kopfjager began humbly with a rifle rest designed, tested and redesigned by two SWAT officers, Garret Hellinger and Matt Banes. Given their LE experience, the two officers were looking for a way to minimize human factors, especially stress-induced, detrimental to precise shot placement. They also wanted to ensure their shooting rest solution was lightweight and mobile, yet rock-solid with fluid horizontal and vertical tracking.

Beginning in 2013, trials, errors and re-designs led to the introduction of the Reaper Rest, a tripod-mountable system that changed the way law enforcement and military operators were able to engage targets with precision accuracy. Shortly after the Reaper Rest was developed, Gabe Snyder joined Matt and Garret as a partner and began managing product design and development. Gabe’s efforts enhanced design, development and patentable innovation efforts tremendously and, in 2015, Kopfjager unveiled the Reaper Grip. 

With the immediate rise of Kopfjager’s popularity among special-operations law enforcement officers and military personnel, scores of hunters and competitive shooters also took notice. The Reaper Grip took hunting and shooting by storm and positioned Kopfjager on the industry’s leading edge.  

“Kopfjager’s position as a leading rest manufacturer committed to enhancing shooting experiences for law enforcement and military personnel, as well as recreational hunters and shooters, made it a perfect fit in our family of brands,” stated Sellmark Founder and CEO, James Sellers.

Sellmark Corporation’s Executive Vice President of Sales, Jeff Murray added, “With Kopfjager already recognized as the industry leader in its category, we can dedicate resources to both product innovation and continued growth. The opportunities are unlimited. This is an exciting time for Kopfjager and Sellmark Corporation as a whole.”   

Effective immediately, Sellmark Corporation has assumed Kopfjager’s day-to-day operations. Kopfjager now joins Sellmark Corporation’s other brands headquartered in Mansfield, Texas.  

Sellmark Readies for the 2019 POMA Conference!

(MANSFIELD, TEXAS 2019/06/03) – Sellmark is proud to announce participation in the annual Professional Outdoor Media Association (POMA) Conference. Regarded as the premier association of outdoor writers, photographers, videographers, social media influencers and TV and radio broadcasters, POMA hosts the leading conference in new locations year after year.

Attendees are generally comprised of hundreds of outdoor media professionals and 50 to 60 of POMA’s 185+ corporate partners. During the conference, media and corporate partners have the opportunity to participate in numerous seminars, a product showcase and POMA Camps event and a fun afternoon of shooting at varying distances.

If you happen to be one of the lucky conference attendees, make time to explore Pulsar, Sightmark and Firefield branded products under the Sellmark Corporation umbrella. Sellmark works diligently to produce innovative, ultra-reliable products designed to enhance shooting, hunting and outdoor lifestyles. Several buzzworthy products under each brand will be exhibited.

Sightmark: Make Your Mark

The popularity of Sightmark optics and shooting accessories has grown exponentially. During the conference, media guests can expect quality trigger time with Sightmark’s new high-tech Wraith digital riflescopes, ridiculously reliable RAM Series Ultra Shot reflex sights and precision long-range first- and second-focal-plane hunting and shooting riflescopes.  

Pulsar: Image. Quality

With enhanced features like picture-in-picture, built-in video and WiFi, long-lasting rechargeable lithium-Ion batteries and heat-signature detection ranges up to 2,000 yards away, Pulsar continues to build a reputation as the industry-leader in premium consumer thermal imaging and digital night vision optics. Since their unveiling at the 2019 SHOT Show, Pulsar Thermion thermal riflescopes, pocket-size Axion thermal monoculars and the all-new Digisight Ultra N-455 digital night vision scope have caused quite a stir among professional industry media and competitors alike.

Firefield: Forged in Victory

While Firefield branded products are perfectly priced for value, more and more shooting enthusiasts are learning victory is forged by unrelenting reliability. Media members should be ready for a closer look at Firefield’s Impact reflex sights, Barrage riflescopes, Scarab and Stronghold bipods, and AR-upgrade accessories like Verge handguards, Rival foregrips and more.

About POMA

More than 450 active outdoor industry communicators and corporate partners have selected POMA as their professional association. All members pledge to support and defend traditional outdoor sports and heritage endeavors, wildlife conservation and the 1st and 2nd Amendments to the U.S. Constitution.

Sellmark Corporation Presents Inaugural Sellmark Outdoor Media Scholarship

(MANSFIELD, TEXAS 2019/05/30) – Sellmark Corporation is proud to announce its inaugural Sellmark Outdoor Media Scholarship. Sellmark proudly supports the next generation of outdoor writers by awarding two individuals with a scholarship to attend the 2019 Professional Outdoor Media Association Conference (POMA) in Wichita, Kansas.

Sellmark congratulates the winners, Jacki Billings, shooting editor for and Courtney Ogden, a photographer based out of Louisiana.

Jacki Billings is a devoted mother, journalist, photographer and gun aficionado. As a freelance writer, she has worked closely with, NRA Shooting Sports USA and RECOIL magazine. Jacki focuses on concealed carry and women’s topics, using her influence to motivate women to protect themselves and live the concealed carry lifestyle.

Courtney Ogden is an outdoor enthusiast and photographer, and was introduced to hunting by her husband in 2009. She counts whitetail deer and turkey among her favorite pursuits and fishes throughout the year. Ogden started Sportswomen United in hopes of helping outdoorswomen to come together.

About POMA

More than 450 active outdoor industry communicators and corporate partners have selected POMA as their professional association. All members pledge to support and defend traditional outdoor sports and heritage endeavors, wildlife conservation and the 1st and 2nd Amendments to the U.S. Constitution.

Keith and Matti Warren Set to Kick off the NRA Show at Sellmark!

(MANSFIELD, TEXAS 2019/04/22) –Outdoor television favorites, Keith Warren and his daughter Matti, hosts of The High Road with Keith Warren, are set to kick off the 2019 NRA Annual Meetings & Exhibits by visiting with show attendees at Sellmark booth #5021 on Friday, April 26, from 9 to 10 a.m.

Stop by to talk hunting and shooting with Keith and Mattie. While you’re there, make some time to explore the array of new Sightmark, Pulsar and Firefield day optics, night thermal imagers, night vision scopes and shooting accessories. The 2019 NRA Annual Meetings & Exhibits provides the first large-scale exhibition of highly anticipated Pulsar thermion riflescopes and Axion thermal monoculars. Visitors can also expect hands-on experiences with Sightmark’s new Wraith digital riflescope, as well as the new Latitude PRS first-focal-plane long-range optic and recently unveiled Citadel optic lineup.


Sellmark Corporation CEO announces retirement. Dianna Sellers had been CEO since 2010.

Sellmark Corporation Announces Departure of Dianna Sellers, CEO

(MANSFIELD, TEXAS) – Sellmark Corporation today announced Dianna Sellers, Sellmark’s CEO since 2010, will retire effective March 31. Dianna has led the privately-held corporation through challenge and victory – growing the once-small startup to a multi-million-dollar international enterprise with headquarters on two continents.

During her tenure, Dianna played a pivotal role in the development of accomplished, dexterous leaders within the company and establishment of sustainable operational processes which have led to Sellmark’s continued growth. The company’s focus on the creation of a new, unmatched model for operational efficiency, coupled with a deserved reputation for innovation and perspicacious to-market strategy consistently delivers top- and bottom-line growth outpacing competitors.

Dianna’s departure comes at a time of exceptional growth for the company, now led by President and Founder James Sellers and his advisory Board of Directors. “Dianna and I both have a passion for and belief in this company,” Mr. Sellers remarked, “Her record of operational excellence, professionalism and hard work leaves a rooted culture of diligence and call to similar greatness for each and every employee here at Sellmark.”

On departure, Dianna shared her sentiment on the company’s strength, “I have thoroughly enjoyed my time at Sellmark. I leave the company in great hands and look forward to its continued success.” The employees of Sellmark Corporation gratefully thank Dianna for her successful leadership. The company will remain focused on customers; looking forward to realizing its brands’ full potential and continued innovation.


Sellmark to Display Top-Tier Products at Nations Best Sports Spring 2019!

(MANSFIELD, TX 2019/0123) – Sellmark and its brands, Sightmark, Pulsar, Firefield and 12 Survivors, are excited to announce their participation at this year’s Nations Best Sports Spring Semi-Annual Market, scheduled for February 14 – 18 at the Fort Worth Convention Center in Fort Worth, TX.


Inspired by military and law enforcement, Sightmark products are designed for competition, target shooting, home defense, hunting, personal safety and other tactical applications. While at the show, you can check out the new Accudot Boresights, Citadel and Latitude Riflescopes, along with the new Wraith HD Digital Riflescope. The 4-32x50mm Wraith HD features an advanced 1920x1080HD sensor, providing full-color clarity in the daytime with classic emerald or black and white viewing options at night. Wraiths include a removable 850nm IR illuminator that offers enhanced image brightness and accurate target shooting up to 200 yards—the removable IR is helpful for hunters who live where emitted light is illegal.


Pulsar delivers advanced, industry-leading thermal and digital night vision optic solutions designed for law enforcement, security, home defense and hunting applications. Pulsar’s advanced optic line includes monoculars and riflescopes, rangefinders, IR flashlights and related accessories. Pulsar will showcase their line of Trail LRF Riflescopes and Accolade Binoculars with an integrated laser rangefinder.

Firefield will display their optics and firearm accessories, while 12 Survivors will showcase their line of outdoor and survival gear.

About NBS

Nation’s Best Sports is the nation’s oldest and largest sporting goods buying group. Formed in 1956, NBS is comprised of over 400 independent retail members representing over 1,200 storefronts across the United States, Canada and Puerto Rico. The NBS mission is to provide independently owned dealers the ability to effectively compete in an everchanging environment through aggressive purchasing, marketing and service opportunities. For more information, visit

Sellmark Corporation is Proud to Announce Their Participation at Sports Inc. February 2019!

(MANSFIELD, TX 2019/01/17) – Sellmark Corporation will proudly attend Sports Inc. February Outdoor Sporting Goods Show 2019, scheduled for February 13 – 16, at the Phoenix Convention Center in Phoenix, Arizona. Sellmark brands Pulsar, Sightmark, Firefield and 12 Survivors will showcase their full line of optics and outdoor products.

Founded in 1965 in Montana, Sports Inc. has grown into a nationwide network of stores involved in all facets of the sporting goods industry. Today, Sports Inc. is the most diverse and largest sporting goods buying group based on their number of independently owned retailers and store locations.

If you plan to attend Sports Inc. February 2019, please stop by booth #642 and visit with the staff to learn more about Sellmark products. For more information about Sports Inc. February Outdoor Sporting Goods Show 2019, visit

Sellmark is Proud to Return to Worldwide Spring 2019

(MANSFIELD, TX 2019/01/16) – Sellmark Corporation is proud to return to Worldwide Spring Trade Show after a successful Worldwide Fall Show. The Biggest Little City in the world, Reno, Nevada, will host Worldwide Spring 2019 at the Reno-Sparks Convention Center on January 29 – 31.

Stop by Sellmark’s booth #264 to learn more about Pulsar’s new industry-leading thermal and digital night-vision products like the highly anticipated Accolade LRF Binocular. Sightmark will be showing off their wide array of firearm optics and accessories. While visiting with Sellmark, be sure to check out 12 Survivors outdoor survival products as well as Firefield’s firearm accessories and sights.

About Worldwide

Worldwide is a dynamic, member-owned buying group that has continued to supply independent retailers across the United States with top-notch products and services for the last 60 years. At the show, attendees will be offered access to hundreds of vendors in a variety of outdoor categories, including: shooting sports, camping, fishing, hardware, lawn and garden, athletics, footwear and more. For more information, please visit the Worldwide Fall Trade Show website at

Two Texas Companies Join Forces for SHOT Show 2019

(MANSFIELD, TEXAS 2019/01/15) – Two Texas giants, AirForce AirGuns of Burleson and Sellmark Corporation of Mansfield, are proud to announce a partnership for SHOT Show 2019, which includes packages for dealers with exclusive pricing. AirForce AirGuns will partner with Sellmark brands Sightmark and Pulsar to offer three specially-tailored, dealer exclusive packages for SHOT Show only.

Tactical Hunter Package

Ideal for the daytime hunter and target shooter, this tactical package pairs the Texan .45 from AirForce with Sightmark’s popular R-Spec reflex sight, a T-3 3x Magnifier and Picatinny rail adapter.

Airguns are becoming increasingly popular as hunting tools, opening the possibility of using them during night hunts, which is why AirForce will also offer two night hunting packages.

Hog Hunter Package    

Hog hunting is practically a Texas pastime and when you pair AirForce’s powerful Texan .45 with a Pulsar Core RXQ30V thermal riflescope, you have quite a bacon-making combo.

Coyote Hunter Package

Serious predator hunters require precision and that’s exactly what you’ll get with this pair, combining AirForce’s integrally-suppressed Condor SS and Sightmark’s long-range Photon RT 6×50 with 30mm rings. No NFA stamp required!

For more information on these packages, please visit the AirForce AirGuns booth at SHOT Show #16127 or Sellmark’s booth (Sightmark and Pulsar) #11924.

Sellmark to Attend NBS Spring Semi-Annual 2019 Show!

(MANSFIELD, TX 2018/11/30) – Sellmark will make an appearance at the NBS Spring Semi-Annual 2019 Show at booth #2029, scheduled for February 14 – 18, at the Fort Worth Convention Center in Fort Worth, TX. Sellmark will display their four brands—12 Survivors, Firefield, Sightmark and Pulsar.

NBS or Nation’s Best Sports currently hosts six category-specific buying Markets annually. NBS offers independent retailers a diverse portfolio of buying opportunities in all categories of outdoor sports and general sporting goods. At each of their Markets, NBS Members have access to hundreds of vendors and advantageous buying programs while finding the newest, hottest and cutting-edge products in the industry, coupled with the ability to purchase products at deeply discounted rates.

Pulsar delivers advanced, industry-leading thermal and night vision optic solutions designed for law enforcement, security, home defense and hunting applications. Pulsar’s advanced optic line includes thermal imaging and digital night vision monoculars and riflescopes, rangefinders, IR flashlights and related accessories.

Sightmark manufactures award-winning products including riflescopes, gun sights, laser sights, night vision, flashlights, boresights and other cutting edge, premium shooting accessories. Inspired by military and law enforcement technology, Sightmark products are designed for competition, target shooting, home defense, hunting, personal safety and other tactical applications.

Firefield offers accessories for mission-critical operations and extreme shooting sports involving rifles, shotguns and pistols. Designed for next-generation shooters and new gun enthusiasts, Firefield provides products for hard-charging, action-oriented situations.

12 Survivors is a modern brand concept built around positive principles and support of the outdoor lifestyle, providing quality products such as knives, multi-tools, tents, first-aid kits, backpacks and other innovative gear to meet the demanding needs of survivalists, preppers, campers, hikers and hunters.

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