• Our Vision

    To be the number one developer of brands and products for the outdoor lifestyle markets.

  • Our Purpose

    To improve the lives of our consumers by providing products of superior value that promote a healthy outdoor lifestyle, create precious memories and experiences, enhance safety and protection from harm, increase mobility and comfort, and feature the latest technologies to better accomplish outdoor activities.

  • Our Core Values

    • Ethics
    • Hard Work
    • Realizing Our Potential
    • Continuous Learning
    • Customer Focus
    • Innovation and Creativity

  • Statement of Quality

    Sellmark’s culture of continual improvement provides an exceptional customer experience by delivering unique, reliable products and services that exceed expectations at the best value on the market.



PVS-14 GEN 3 KIT • Head mountable for hands free use • Weapons mountable and photo/video adaptable • ITT Pinnacle Gen 3 image intensifier tube • Guaranteed 64 Ip/mm resolution • Autogated • Variable brightness control • IPX7 waterproof • Operates on one AA battery SKU# SM14064
PVS-14 Gen 3 Kit
PVS-7 GEN 3 KIT • Head mountable for hands free use • ITT Pinnacle tube • Guaranteed 64 Ip/mm resolution • Autogated • IPX7 waterproof • Durable composite body • Operates on two AA batteries SKU# SM15064
PVS-7 Gen 3 Kit
Phantom GEN 3 Night Vision Riflescope • Fine image quality and resolution • Multi-reticle or switchable two-color mil-dot reticle • 50 CAl. Ready • Nitrogen purged optical path • Rugged and water-resistant to IPX6 standard • Stabalized power supply unit • Functions with One AA or CR123A battery SKU# PL76076T
Phantom GEN 3 Night Vision Riflescope
Pulsar Digisight Digital Night Vision Riflescope • Great image quality and resolution • Large caliber shockproof • Built-in Eye-safe LAser IR Illuminator with Three-Step Power Adjustment • High resolution OLED/LCD Display • USB Port to upload alternative reticles • Long eye relief (67 mm) • 1.5x zoom • Wireless remote control • Video output SKU# PL76311
Pulsar Digisight Digital Night Vision Riflescope
Quantum HD 38 Thermal Imaging Monocular • Digital thermal imaging • Hot white/hot black viewing modes • Long viewing range • OLED display • Brightness and contrast adjustments • Video output • Quick start-up • External power supply adaptable • Compact and light weight SKU# PL77302
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Expert VMR Binoculars • Progressive optical system based on the 2nd type Porro Prism • Nitrogen purged optical system • Exterior flat protective vases • Ergonomic eye cups • Adjustable eyepieces • Durable glass filled plastic body • Anti-reflection coating SKU# PL72085
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Expert LRF Binoculars • Supreme Light Transmission • Realistic Color Rendering • Operation Possible in Freezing Conditions • Wide Range of Symbols Brightness Settings • Stable Position of Graphic Data in the Field of View • Low Battery Indicator • Single Measurement and Scan Modes (Meters/Yards) • Durable Fiber Reinforced Composite Body with Protective Rubber Grip Pads SKU# PL72085
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