• Our Vision

    To be the number one developer of brands and products for the outdoor lifestyle markets.

  • Our Purpose

    To improve the lives of our consumers by providing products of superior value that promote a healthy outdoor lifestyle, create precious memories and experiences, enhance safety and protection from harm, increase mobility and comfort, and feature the latest technologies to better accomplish outdoor activities.

  • Our Core Values

    • Ethics
    • Hard Work
    • Realizing Our Potential
    • Continuous Learning
    • Customer Focus
    • Innovation and Creativity

  • Statement of Quality

    Sellmark’s culture of continual improvement provides an exceptional customer experience by delivering unique, reliable products and services that exceed expectations at the best value on the market.


Press Release

Sellmark Corporation CEO named “Great Woman of Texas”

(MANSFIELD, TEXAS) – Sellmark Corporation’s CEO, Dianna Sellers, is being honored as one of the Fort Worth Business Press’ “Great Women of Texas”. This year, a mere 25 women were selected to the list!

Sellmark continues commitment to excellence with ISO 9001:2015 certification!

(MANSFIELD, TEXAS) – Continuing their relentless and ongoing commitment to quality, Sellmark is proud to announce successful registration to ISO 9001:2015 from 9001:2008. ISO 9001 is a standard that lays out the requirements for quality management systems and helps businesses and organizations become more efficient and improve overall customer satisfaction, and customer satisfaction has always been at the forefront of Sellmark’s core values and goals.

Sellmark sets sights on the 2017 NASGW Expo!

(MANSFIELD, TX) – Sellmark Corporation is proud to announce the company’s upcoming participation in the National Association of Sporting Good Wholesalers (NASGW) Expo and Annual Meeting, scheduled for October 17 – 20, in San Antonio, Texas. Throughout the event, Sellmark plans to showcase premium, innovation-driven products from the company’s Sightmark, Pulsar and Firefield brands.

Sellmark brands to display all-new products at Worldwide Fall Trade Show in Reno!

(MANSFIELD, TEXAS) – The Worldwide Fall Trade Show is returning to Reno, Nevada, the Biggest Little City in the World, and Sellmark Corporation brands will be in attendance. Join 12 Survivors, Firefield, Pulsar and Sightmark August 27-21, 2017 at the Reno-Sparks Convention Center for the latest in outdoor survival gear and firearm optics and accessories.

Sellmark brands to attend the 61st Annual AGLOW Conference!

(MANSFIELD, TEXAS) – The 61st annual conference of the Association of Great Lakes Outdoor Writers (AGLOW) is taking place September 25-28th at Lake of the Woods, Minnesota; the first time AGLOW will be in Lake of the Woods since 2008. Sellmark is proud to announce participation at AGLOW from its brands 12 Survivors, Firefield, Sightmark and Pulsar.

Sellmark brands will be in full force at Sports Inc. August Outdoor Sporting Goods Show!

(MANSFIELD, TEXAS) – Sellmark Corporation is proud to announce participation in the upcoming Sports Inc. August Outdoor Sporting Goods Show. Sellmark brands 12 Survivors, Firefield, Pulsar and Sightmark will be displaying their full lineup of optics and outdoor products at the show. The Sports Inc. August Outdoor Sporting Goods Show will be held August 10-12, 2017 at the Memphis Cook Convention Center in Memphis, TN.

Sellmark Showcases Top-Tiered Products at NBS 2017

(MANSFIELD, TEXAS) – Sellmark is proud to announce participation in the upcoming Fall NBS Show in Ft. Worth, Texas from August 23 -26, 2017 at the Fort Worth Convention Center. Sellmark’s top-notch optics, night vision technology, firearm accessories and outdoor gear will be the center of attention along with the limited edition 10 Year Anniversary Reflex Sight and Boresight Kits. If you have plans to visit the NBS Fall Semi-Annual Market, be sure to visit Sellmark to learn more about how their dedication to innovation, quality and customer service is revolutionizing the industry....

Sellmark stands with Texas Hog Hunters Association to oppose Sid Miller

(MANSFIELD, TEXAS) – Sellmark and its brands stand with the Texas Hog Hunters Association in helping to stop the introduction of a new Warfarin based pesticide, approved by Texas AG Sid Miller, to control the feral hog population. Sellmark and Texas Hog Hunters Association believe in hunting, trapping and aerial management to protect landowners from the millions of dollars of damage hogs cause each year, but discourage the inhumane and unsafe use of poisons. While Warfarin may kill hogs, it may also put other wildlife, humans and the entire ecosystem in harm’s way...

Sellmark OOD opens for business in Sofia, Bulgaria!

(MANSFIELD, TX) –Sellmark Corporation is proud to announce the grand opening of Sellmark OOD, located in Sofia, Bulgaria. Business is scheduled to begin at the Sofia location immediately. “We are excited to be in a position to...

Sellmark's Innovative Brands Showcasing at the 2017 DSC Show!

Sellmark Corporation is proud to announce the company's upcoming participation in the 2017 Dallas Safari Club Adventure Convention and Sporting Expo, scheduled for January 5 - 8, at the Kay Bailey Hutchison Convention Center, in Dallas, Texas.