• Our Vision

    To be the number one developer of brands and products for the outdoor lifestyle markets.

  • Our Purpose

    To improve the lives of our consumers by providing products of superior value that promote a healthy outdoor lifestyle, create precious memories and experiences, enhance safety and protection from harm, increase mobility and comfort, and feature the latest technologies to better accomplish outdoor activities.

  • Our Core Values

    • Ethics
    • Hard Work
    • Realizing Our Potential
    • Continuous Learning
    • Customer Focus
    • Innovation and Creativity

  • Statement of Quality

    Sellmark’s culture of continual improvement provides an exceptional customer experience by delivering unique, reliable products and services that exceed expectations at the best value on the market.

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Sellmark Corporation® Named One of Tarrant

County's Top 100 Private Companies

August 23, 2013

(MANSFIELD, TEXAS) – Successful numbers and rapid expansion has earned Sellmark Corporation® a spot on the 2013 Top 100 Private Companies List in Tarrant County, an area experiencing unprecedented growth and a booming hot spot for some of the nation’s most prominent businesses. A first-time inclusion for the rapidly growing optics manufacturer, Sellmark appears at No. 65 on the list.

“This is an extremely important milestone for Sellmark. Each year, we make an effort to be the No.1 leader in the outdoor industry, and recognitions such as this are a reminder that we’re on our way,” said Chief Executive Officer Dianna Sellers. “This accomplishment is a result of our dedicated staff, loyal partners and supportive community.”

Sellmark is undergoing a $2 million expansion on its headquarters in Mansfield, Texas, doubling it in size. Sellmark has also been hiring more employees, bringing in new sales representatives, warehouse members, marketing professionals and designers. Continued hiring is planned through 2014 to keep up with growth.

Compiled by the Fort Worth Business Press, the prestigious list recognizes these leading private companies based on annual sales. Other private companies to be honored on the 2013 list include Ben E. Keith Company, Concussion, Don Davis Auto Group and Justin Brands.

A New Age of Crossbows

March 10, 2013

MANSFIELD, TEXAS – Southern Crossbow is built on the idea of integrating age-old American resourcefulness and perseverance with modern equipment. These one-of-a-kind, tactical crossbows are different than the typical genre of the traditional crossbow market. With a matte black finish instead of a camouflage print, Southern Crossbows incorporate the style and customizable traits of a tactical weapon’s platform with an innovative crossbow structure.

“Southern Crossbow provides solutions that enhance the crossbow hunting experience,” said Product Development Manager Jonathan Horton. “We are utilizing lessons learned in the tactical market and integrating them into our crossbow design, providing hunters more effective choices. This is just the beginning to a promising future for Southern Crossbow.”

Southern Crossbows are equipped with a state-of-the-art, customizable AR platform, allowing users to mount flashlights, lasers, night vision riflescopes or any other tactical accessory that can be applied to an AR platform. Along with collapsible stocks, swinging stocks, and ergonomic grips, Southern Crossbow offers a modular crossbow system users can customize to their needs. The crossbows include arrows, a scope and a detachable quiver, everything needed for an ultimate crossbow experience.

Their quiet cams, low draw weight and high arrow speed make these crossbows effective and efficient. Hunters and rifle shooters who enjoy speed and the thrill of the chase, but want the experience of a compound bow, can benefit from Southern Crossbow’s product line. With a quicker learning curve than the compound bow, users can start using their crossbow in a desirable time frame. In most states, crossbow hunters have the advantage of hunting before rifle hunting season begins.

Southern Crossbow™ successfully integrates the features of a tactical weapon’s platform with a modern compound crossbow, providing the perfect opportunity for experienced crossbow users to up their game. Southern Crossbow eases the transition for rifle shooters to crossbow hunting, allowing for a more thrilling, traditional hunt. Southern Crossbow—Where Technology Meets Tradition! Please contact Angelique Ford at aford@sellmark.net or call 817-225-1631 for any additional information.

Sellmark Earns Prestigious ISO 9001:2008 Certification

March 1, 2013

MANSFIELD, TEXAS - Sellmark Corporation is proud to announce its attainment of the esteemed International Organization for Standardization (ISO) 9001:2008 certification, a quality management standard. Sellmark has been awarded this designation by SAI Global, one of several organizations accredited to certify companies ISO 9001:2008, for meeting the guidelines set out by the ISO Standards. This ISO 9001:2008 certification supports Sellmark’s corporate objectives, while reinforcing a culture of continuous improvement. After nearly a year of meticulous effort, Sellmark’s management system is officially ISO 9001:2008 certified, placing it among an elite group of outdoor product manufacturers.

During the last few years, Sellmark experienced many challenges maintaining its culture, customer focus and staying true to its vision during its rapid ascent, becoming the market leader in several product categories. In the process of creating a global company with international supply chain and expanding international markets, maintaining and improving processes became more critical.

“We started this process to effectively expand practices that would properly sustain growth, and improve our day-to-day operations,” said Chief Executive Officer Dianna Sellers. “Exceptional customer service and measurable results are paramount to our success. The new quality management system achieves this and more, allowing us to continue developing award-winning technologies and innovative products.”

ISO 9001:2008 certification allows Sellmark to work more closely with technology leaders, specifically other ISO-certified companies. Sellmark will utilize ISO 9001:2008 certification as it works to increase the amount of products that are manufactured in the U.S.

“ISO 9001:2008 certification has been instrumental with maintaining quality, especially as we are expanding our production capacity,” said Sellers. “In every management meeting, we are focused on learning from our mistakes and identifying improvements. This approach will continually create more value for Sellmark’s customers.”

Sellmark Corporation, an ISO 9001:2008 certified manufacturer, is dedicated to making innovative brands for the outdoor shooting industry, such as night vision, lasers, boresights, reflex sights, scopes, flashlights, binoculars and outdoor accessories that are underserved by other companies. Founded in 2000, Sellmark’s brands are growing in over 57 countries and many quality retailers in every state. For company information, please contact Angelique Ford at aford@sellmark.net or call 817-225-0310.

Sellmark® Announced 2012 Small Business of the Year

Jan 15, 2013

(MANSFIELD, TEXAS) – Sellmark Corporation®, a proud member of the Mansfield Area Chamber of Commerce, is very pleased to be nominated as the 2012 Small Business of the Year at the 41st Annual Awards Dinner. Each year, the Chamber selects a business with less than 25 employees that promotes and supports the business climate and local economic development of the Mansfield community.

Nominees are chosen for exemplifying innovative leadership with employees and customers, exhibiting outstanding customer service and supporting the Chamber through participation and financial contribution. A first-time nominee of the award, Sellmark has been a member of the Chamber since 2011, lending its support to several Chamber initiatives including Leadership Mansfield, elections and public events throughout the year.

“We are very pleased to be considered for Small Business of the Year. The Chamber’s ongoing support has been vital to our success,” said CEO Dianna Sellers. “A huge thank you to the Chamber and all who nominated us. We are very excited, and look forward to expanding here in Mansfield.”

Sellmark will continue hiring into 2013, bringing in new jobs to local residents and helping keep up with growth.

Sellmark Corporation, an ISO 9001:2008 certified manufacturer, is dedicated to making innovative brands for the outdoor shooting industry, such as night vision, lasers, boresights, reflex sights, scopes, flashlights, binoculars and outdoor accessories that are underserved by other companies. Founded in 2000, Sellmark’s brands are growing in over 57 countries and many quality retailers in every state. For company information, please contact Angelique Ford at aford@sellmark.net or call 817-225-0310.

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