• Our Vision

    To be the number one developer of brands and products for the outdoor lifestyle markets.

  • Our Purpose

    To improve the lives of our consumers by providing products of superior value that promote a healthy outdoor lifestyle, create precious memories and experiences, enhance safety and protection from harm, increase mobility and comfort, and feature the latest technologies to better accomplish outdoor activities.

  • Our Core Values

    • Ethics
    • Hard Work
    • Realizing Our Potential
    • Continuous Learning
    • Customer Focus
    • Innovation and Creativity

  • Statement of Quality

    Sellmark’s culture of continual improvement provides an exceptional customer experience by delivering unique, reliable products and services that exceed expectations at the best value on the market.

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Sellmark® Honored as 2013 Large Business of the Year

January 31, 2014

(MANSFIELD, TEXAS) – Sellmark Corporation®, a proud member of the Mansfield Area Chamber of Commerce, was recently named the Outstanding Large Business of the Year for 2013 at the 42nd Annual Awards Dinner. The Chamber’s most prestigious recognition, this award is given to a business each year with 25 or more employees that promotes and supports the business climate and local economic development of the Mansfield community.

"Congratulations to Sellmark on the Chamber award and on its continued success in our city," said Mansfield Mayor David Cook. "Sellmark's dedication to innovation has made it an industry leader, and they have shown the same dedication when it comes to being a leader in the Mansfield community. They are making a difference by keeping our local economy strong, and we appreciate that they continue to grow their business in this city."

Nominees are chosen for exemplifying innovative leadership with employees and customers, exhibiting outstanding customer service and supporting the Chamber through participation and financial contribution. A first-time recipient of the award, Sellmark has been a member of the Chamber since 2011, lending its support to several Chamber initiatives including Leadership Mansfield, elections and public events throughout the year.

“We are very appreciative of this recognition by the Chamber. Since our earliest days here in Mansfield working to build our business, we feel the Chamber has been incredibly supportive and a wonderful team member in the growth of Sellmark,” said CEO Dianna Sellers. “Many thanks to the Chamber and all who nominated us. We look forward to being in Mansfield for many years to come.”

Sellmark® Ranks High on 2013 List

of Top 100 Largest Women-Owned Businesses

October 20, 2013

(MANSFIELD, TEXAS) – Sellmark Corporation®, a Mansfield-based optics manufacturer, has recently been recognized for its double-digit growth and success as a female-owned business. These two accomplishments have earned Sellmark a spot on the 2013 Top 100 Women-Owned Businesses in North Texas, which highlights the accomplishments of influential women business owners in the Dallas-Fort Worth Metroplex. A first-time inclusion for the rapidly growing manufacturer, Sellmark appears at No. 17 on the list.

“We are very privileged to be honored alongside some of Dallas-Fort Worth’s foremost businesses. This award is a reflection of not only what women are able to accomplish, but what our team here at Sellmark can accomplish as a whole,” said Chief Executive Officer Dianna Sellers. “There are big things in store for 2014, and awards such as this will help take our business to the next level.”

Compiled by the Dallas Business Journal, the prestigious list honors these leading companies based on a 51 percent woman-ownership, total 2012 revenue and location in the Dallas-Fort Worth area. This incredible recognition is one of many Sellmark has received throughout 2013. Other awards include Inc. 500I5000 Fastest Growing Company in the U.S. and Fort Worth Business Press Top 100 Private Company Award.

Sellmark is currently undergoing a $2 million expansion on its headquarters in Mansfield, Texas, doubling it in size. Sellmark has also been hiring more employees, bringing in new sales representatives, warehouse members, marketing professionals and designers. Continued hiring is planned through 2014 to keep up with growth.

Other women-owned businesses honored on the 2013 list include BKM Total Office of Texas, Hopkins and Associates, Lucky Lady Oil and Pinnacle Technical Resources, Inc. You can view the full article here

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