• Our Vision

    To be the number one developer of brands and products for the outdoor lifestyle markets.

  • Our Purpose

    To improve the lives of our consumers by providing products of superior value that promote a healthy outdoor lifestyle, create precious memories and experiences, enhance safety and protection from harm, increase mobility and comfort, and feature the latest technologies to better accomplish outdoor activities.

  • Our Core Values

    • Ethics
    • Hard Work
    • Realizing Our Potential
    • Continuous Learning
    • Customer Focus
    • Innovation and Creativity

  • Statement of Quality

    Sellmark’s culture of continual improvement provides an exceptional customer experience by delivering unique, reliable products and services that exceed expectations at the best value on the market.


Lieutenant General Lynch

General Lynch Speaks to Sellmark

"How did you live your dash?"

Sellmark was pleased to welcome UTA Research Institute (UTARI) Executive Director and retired Army Lieutenant General Rick Lynch for sharing an important message with our team on Tuesday, April 17, 2013. Lynch spoke about two important qualities: honor and integrity. He reminded all of us to give our best in everything we do and live a life based on principal, meaning and accomplishment.
Lt. Gen. Lynch leads UTARI’s strategic efforts on strengthening links between University research and the commercialization of technology and innovation. In his previous position, Lt. Gen. Lynch managed all 163 Army installations around the world, a workforce of 120,000 people and an annual budget of nearly $13 billion. Lynch is a graduate of the U.S. Military Academy at West Point, N.Y. He earned his master’s degree in mechanical engineering from the Massachusetts Institute of Technology with a concentration in robotics in 1983.
Throughout the talk, he emphasized the importance of mentorship. Lynch discussed a few requirements when covering what engaged leadership means: a mentor must be accessible, a listener and someone who cares. He also described his unique outlook on “living to work versus working to live.”
Thank you, Lt. Gen. Lynch, once again for a memorable presentation and we hope you will visit us again soon!