• Our Vision

    To be the number one developer of brands and products for the outdoor lifestyle markets.

  • Our Purpose

    To improve the lives of our consumers by providing products of superior value that promote a healthy outdoor lifestyle, create precious memories and experiences, enhance safety and protection from harm, increase mobility and comfort, and feature the latest technologies to better accomplish outdoor activities.

  • Our Core Values

    • Ethics
    • Hard Work
    • Realizing Our Potential
    • Continuous Learning
    • Customer Focus
    • Innovation and Creativity

  • Statement of Quality

    Sellmark’s culture of continual improvement provides an exceptional customer experience by delivering unique, reliable products and services that exceed expectations at the best value on the market.


Sellmark Named Finalist for

Entrepreneur of the Year

Sellmark Named Finalist for Entrepreneur of the Year
Sellmark Corporation® is pleased to announce its position as a finalist for the 2014 Ernst & Young® Entrepreneur of the Year Southwest Region award. This prestigious awards program recognizes entrepreneurs in all industries who demonstrate excellence and extraordinary achievement in innovation, financial performance and personal commitment to their business and community.
Sellmark Chief Executive Officer Dianna Sellers and President James Sellers were selected by a panel of independent judges among nearly 100 nominated business leaders for demonstrating this success.
“Being named as finalists for the Entrepreneur of the Year Award is an honor,” said President James Sellers. “But we both feel this recognition belongs to the entire Sellmark team as our success is largely built on the mentality that the only limitation is our own imagination and how hard we’re willing to push the boundaries of this industry."
CEO Dianna Sellers added, “Being recognized pays off the years of hard work, sacrifices and investments of time and resources to grow our business to this point. To be mentioned in the same company as the other nominees is a great honor.”
Now in its 28th year, the Entrepreneur of the Year Program has expanded to recognize business leaders in more than 50 countries. Regional award winners will be announced at a special gala in Dallas, Texas on June 21, 2014, and eligible for the National Program. Award winners in several national categories, as well as the overall award winner, will be announced in Palm Springs, Calif., on November 15, 2014.
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