• Our Vision

    To be the number one developer of brands and products for the outdoor lifestyle markets.

  • Our Purpose

    To improve the lives of our consumers by providing products of superior value that promote a healthy outdoor lifestyle, create precious memories and experiences, enhance safety and protection from harm, increase mobility and comfort, and feature the latest technologies to better accomplish outdoor activities.

  • Our Core Values

    • Ethics
    • Hard Work
    • Realizing Our Potential
    • Continuous Learning
    • Customer Focus
    • Innovation and Creativity

  • Statement of Quality

    Sellmark’s culture of continual improvement provides an exceptional customer experience by delivering unique, reliable products and services that exceed expectations at the best value on the market.


Sellmark® Appoints Carlos Sanchez Director of Trade Compliance

(MANSFIELD, TEXAS) – Sellmark Corporation®, a growing Mansfield-based company firmly rooted in hunting, shooting and outdoor product marketing, is proud to announce the addition of Carlos Sanchez to the company’s ranks. “Carlos brings a wealth of experience and know-how to our team in an area fundamental to our international success,” stated Sellmark President James Sellers.
Sanchez, a former employee with the company, returned to lead Sellmark’s compliance efforts – an integral part of the company’s international interests. Sanchez is responsible for overseeing import/export logistics and ensuring all shipments and activities are in compliance with current government laws and regulations.
Home to Sightmark®, Firefield®, Pulsar, 12 Survivors™ and Southern Crossbow™, Sellmark manufactures a wide array of products from day and nighttime hunting optics, military-inspired weapons accessories, camping and survival gear, to crossbows. These brands represent several markets growing in more than 50 countries and many quality retailers in every state. Sellmark recently underwent a $2 million expansion, doubling the facility in size to keep up with growth.
I’m glad to be back and am optimistic about our future as a growing company with great potential both domestically and internationally.” Sanchez adds, “While I don’t hunt or fish, I grew up shooting and love the outdoors. I’m excited to join efforts with integrity-driven, like-minded folks.”
Previous to his new role, Sanchez managed trade compliance for four years at a Fort Worth-based electro component and mechanical parts distributor. A native of Colombia, Sanchez currently lives in Fort Worth and enjoys spending time outside of work with his 5-year-old son.